March 1, 2021

What’s the big deal with auctions

Auctioning is my go-to sales method when it comes to transforming expressions of interest into qualified sales. Why?

Because auctions feed off human emotions to extract as much money as possible (not to mention I’ve never had a sale fall through when it was bought at auction).

The reason why auctions work is simple; they target our fear of missing out and put a time constraint on it.

They create a sense of urgency, fuelled by competing buyers and time constraints. The recipe to auctioneering success really is as simple as that, but don’t be deceived. Simple doesn’t mean easy.

Understanding the Auction Market

You need an in-depth understanding of the current property market and how to appeal to its buyers.

You need a sophisticated marketing campaign to ensure your property is seen by the right buyers with the right budgets.

You need to understand your local auction market and how to tap into their psyche to truly channel the emotional buying experience.

And let’s be honest, the average person doesn’t have the time to accumulate years’ worth of knowledge just to buy or sell a house. That’s where real estate agents come in.

Hello Internet auctions

We are at the forefront of Perth’s evolving property market so we know exactly how to navigate its ups and downs. More importantly, however, we understand that Perth’s property landscape has changed.

While traditional auctions still rightfully deserve your attention, online auctions are also on the rise.

Some say it’s just a temporary solution for buyers and sellers during Covid-19, but I believe it’s here to stay. Why? Over 90% of Australians own a smartphone and that number continues to rise.

We are hungry for the kind of instantaneous convenience smartphones offer, and online auctions provide exactly that all from the comfort of home.

A win-win situation

And let’s not forget that the average person spends over 3 hours on their phone daily – that’s 3 hours of the valuable time you could be advertising your property. Basically, it’s a win-win for both buyers and sellers.

What’s not to like? 

As an Openn negotiation sales agent and real estate professional of over 20 years, I not only intimately know Perth’s property market but expertly navigate its sales scene. 

If you would like to know more about Openn negotiation and learn how it can help you, please feel free to reach out.